Saturday, December 28, 2019

Marketing Analysis Buy Space On Chicago Art Institute...

PR: Media Event: Buy space in Chicago Art Institute museum to place big white wings people can make photo with. One of the feathers will have the name of the brand in pink. There also will be a sign by this exhibit â€Å"when angels grow up† and a QR code to find out about famous works of art with angels and a map how to get there. For one weekend the entrance to the museum will be free for everyone. There will be a special platform with seats where an important woman from the company, CEO (35+), will speak about the success of the brand and talk about the advantages of wearing VS, answering any questions, and promoting the idea that women should never stop trying to look beautiful and VS knows how to help them with this task. Different reporters from local media will be contacted and invited for the event, so that they can write about it, promoting the idea of beauty at any ages. News Release: A news release will be sent to all major media channels, including TV and radio, to talk about the media event, to play recordings of the CEO speech. There will be special body care products (one-man product, one-woman product, because we don’t know exactly who will get our message) with every news release that is sent to media, so journalists will feel better about the brand and more willing to add our information to their platforms. Celebrity: Order a song from a top-rated 35+ celebrity (Like Beyoncà ©, Madonna) that will contain a phrase about Victoria’s Secret. This will help toShow MoreRelatedJazz Albums as Art Essay4662 Words   |  19 PagesJazz Albums as Art In the Process of Completing Research for This Issue, I Realized That What I Want to Say May Be Divided into Two Sections. Part One Surveys the General Topic of Album Art; Part Two (Outlined in the Accompanying Sidebar) Considers the Conspicuous Absence of Black Artists from the Process of Designing Jazz Packages: Covers, Liner Notes Etc. This Second Part Will Be Published in an Upcoming Issue.--R.G.OM. The enclosed portfolio of album cover art springs from my ongoingRead MoreThe Current Situation And Institutional Structure Of The Chicago Public Library7643 Words   |  31 Pagessituation and institutional structure of the Chicago Public Library system in the light of current research of mission, vision, and value statements. A literature review on organizational mission, vision, and value statements reveals that the consensus of the field is that organizations benefit from articulating mission, vision, and value in separate statements that are drafted with organizational stakeholders first and foremost in mind. The current Chicago Public Library mission statement does notRead MorePropaganda by Edward L Bernays34079 Words   |  137 Pages19 32 47 62 THE PSYCHOLOGY OF PUBLIC RELATIONS BUSINESS AND THE PUBLIC .... PROPAGANDA AND POLITICAL LEADERSHIP 92 WOMENS ACTIVITIES AND PROPAGANDA . . . 115 121 135 141 150 PROPAGANDA FOR EDUCATION PROPAGANDA IN SOCIAL SERVICE . ART AND SCIENCE ..................................................... THE MECHANICS OF PROPAGANDA . . CHAPTER I ORGANIZING CHAOS THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important elementRead MoreEntrepreneurship in Pakistan20067 Words   |  81 PagesVice-Chancellor Pakistan Institute of Development Economics, Islamabad PAKISTAN INSTITUTE OF DEVELOPMENT ECONOMICS ISLAMABAD 2 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means—electronic, mechanical, photocopying, recording or otherwise—without prior permission of the author(s) and or the Pakistan Institute of Development Economics, P. O. Box 1091, Islamabad 44000.  © Pakistan Institute of Development EconomicsRead MoreDarden Mba Resumes16768 Words   |  68 Pagesï‚ · Full academic scholarship(2005) ï‚ ¨ Finance GPA 3.87 ï‚ ¨ Cumulative GPA 3.47 ï‚ · Graduated in 34 months while working 20+ hours per week EXPERIENCE 2007 - 2009 Provo, Utah Dwellings - A Home Company, LLC Highland, Utah Founder/Partner Financial Analysis/ Accounting ï‚ · Identified investment opportunities and ran valuation pro-forma’s for 12 potential investments in Park City, Utah and Scottsdale, Arizona ï‚ ¨ Resulted in J/V investments of $20MM+ in 5 projects ï‚ · Raised $2MM+ dollars for investment inRead MorePepsi Marketing Plan.13402 Words   |  54 PagesPaper Based on â€Å"Marketing Plan Company Name: PEPSI Date of Submission: 7th December 2010. Submitted By: Group-Luminous. Name I.D. Farhana Akhter 0941 Al-Batul-Sabera 08530160 Sharmila Rani Dus 0941 Mahmuda 0941 Md.Hanif Miah 0941 H.M.Enayet Karim 08510140 Submitted To: Ms. Rahma Akhter. Lecturer of U.I.T.S School of Business. Term Paper ON Marketing Plan Read MoreMarketing Management130471 Words   |  522 PagesDBA 1652 Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling PublicRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 PagesMarketing Management, 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firms intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofitRead MoreStrategic Marketing Management337596 Words   |  1351 Pages Strategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. Wilson Emeritus Professor of Business Administration The Business School Loughborough University Read MoreAirheads Business Analysis Essay34215 Words   |  137 PagesStrategic Analysis Project Airheads Trampoline Arena 26th July 2012 Table of contents Executive Summary 7 EXTERNAL ANALYSIS Introduction 9 Family Entertainment Center Industry 9 Market Size 9 Sales Growth 10 Stages of Industry Life Cycle 11 Trend 12 Key Competitors 12 Pest Analysis 13 Exhibit 1: Factors of the PEST Analysis 14 Political and Legal Factors 14 Economic Factors 16

Friday, December 20, 2019

The Biblical Texts Of The Jewish People - 2417 Words

For the Jewish people, Jerusalem has long been regarded as a special city, chosen by God as he chose the people of Israel. The importance of Jerusalem in the Jewish religious tradition can be traced back to the Hebrew Bible, in which narratives describe the events which make the city sacred. However, these events alone do not make Jerusalem a sacred place; the biblical texts also work together to portray the importance and holiness of Yahweh, the God of Israel. The concept of sacredness is also highlighted by Mircea Eliade, who theorized about how a sacred place comes into existence. The biblical texts support Eliade s ideas of the sacred by narrating repeated hierophanies and promises, working together to reveal the importance of the divine to the people of ancient Israel. Eliade s primary concept is that of the axis mundi, around which everything else revolves. An axis mundi is a connection between earth and the supernatural, where humans and the cosmic can come together (Eliade, 3 7). Becoming sacred, according to Eliade, is made possible through a hierophany, an experience through which the divine manifests itself (21). This hierophany sets a place apart, creating a break in homogeneity that separates it from the profane (Eliade, 63). He also emphasizes the idea that sacredness makes a place real, and becomes a â€Å"fixed point, a point of reference that people align their whole world to (Eliade, 22). A hierophany opens up the very possibility of a connection with theShow MoreRelatedAncient Jews And Their Belief Of God1604 Words   |  7 PagesAncient Jews and their Belief in God(s) Throughout the centuries, the Jewish people have maintained their customs and religion. One of the most common assumptions has been that the ancient Jews have always been monotheistic. Yet, upon closer examination, this conventional wisdom is inaccurate. Ugaritic texts, archeological data, and the Biblical narrative itself all demonstrate that the ancient Jews were not monotheistic, contrary to what many believe. In fact, there is proof that they acknowledgedRead More Dead Sea Scrolls Essay1603 Words   |  7 Pageswhich helped to preserve the scrolls. Archaeologists searched for the dwelling of the people that may have left the scrolls in the caves. The archaeologists excavated a ruin located between the cliffs where the scrolls were found and the dead sea. This ruin is called Qumran. The ruins and the scrolls were dated by the carbon method and found to be from the third century which made them the oldest surviving biblical manuscript by at least 1000 years. Since the first discoveries archaeologists haveRead MoreThe Jews And The Jewish War1177 Words   |  5 Pageswho recorded Jewish-Roman history. He was born Jewish, and even fought against the Romans in the first Jewish-Roman war. But after being captured and later freed by the Roman emperor, Joseph was given Roman citizenship. Josephus’ seven-book collection of The Jewish War was written around 75AD. The Jewish War covers Jewish history from the time Jerusalem was captured, to the first war between Jewish and Roman people; the same war he fought in as a Roman citizen against his previous people, the Jews.Read MoreDead Sea Scrolls Essay1603 Words   |  7 Pageswhich helped to preserve the scrolls. Archaeologists searched for the dwelling of the people that may have left the scrolls in the caves. The archaeologists excavated a ruin located between the cliffs where the scrolls were found and the dead sea. This ruin is called Qumran. The ruins and the scrolls were dated by the carbon method and found to be from the third century which made them the oldest surviving biblical manuscript by at least 1000 years. Since the first discoveries archaeologists haveRead MoreEssay about Bibles Book of Esther is Full of Mysteries999 Words   |  4 PagesThe book of Esther is full of mysteries that has grasped the attention of Biblical scholars and audiences throughout ages and still presents some challenges to the contemporary audiences. It is important to understand the purpose and theme of the book in order to better understand the text in its context. Many Christian scholars and audiences’ alike eisegesis the text instead of using exegesis therefore there have been many misconceptions regarding Esther. The book of Esther is a very important bookRead MoreTaking a Look at the Old Testament868 Words   |  4 PagesIntroduction The Old Testament is a very complicated book. The meaning of the Old Testament is embedded in the history of the writers,people who read , people who passed it on, people who rewrote it and people who read it again. 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This poem primarily focuses on Judaism along with the prejudice experienced by the Jewish community. The speaker is characterized as a child on the cusp of a transition in maturity and attitude. This plays a key role in understanding the text. While the speaker appears to be merely a child, no greater than thirteen-years-old, she is presented with feelings of great responsibility to lead her people a nd â€Å"defend them against the broken windows† (Shore 59) and â€Å"the spray-painted writing on theRead MoreThe Israelites Still Family After Generations1506 Words   |  7 PagesGenerations Since the 1600’s, Biblical writers, scholars, linguists and interpreters have concluded that the Bible was written by different people, with multiple revelations. The result is a compilation of stories that, in a written format, present the voice of God. The evidence for such a hypothesis is contained in the writing of Carr and Conway’s An Introduction to the Bible, as well as Richard Horsley’s In the Shadow of Empire. Both authors refer to source texts identifying â€Å"Yahwistic Sources

Thursday, December 12, 2019

Compare Chinese and Western education system free essay sample

Often hear such a story: Chinese parents with children to play in the park, when the child fell, most parents will choose immediately forward up children, coax him, dont cry. Likewise, a question threw foreign parents; most of them will encourage children to stand up for you, and said he really brave. This story is small From this problem can peep out of Chinese and western education differences on children. Now lets look at how foreign parents education of child. They advocate and guide the children independence. This independence contains many aspects. In money independence, even multimillionaire parents also wont give children a penny, but certainly not appear to let their lavish situation, and they hope children can make your own money. This idea is to cultivate children good financial consciousness; While in emotional independence, they and child relationship is not their relatives, with more friends. Friend talks between wont have estrangement, there is a generation gap. We will write a custom essay sample on Compare Chinese and Western education system or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Parents mostly act as a listener and advisors, In the personality independence they most cases are not as individualism the executor of parents, they are more willing to listen to your childs voice, rather than the dictatorship. Of course, this is only one aspect of the western children education. A true and affect their different life after a more critical aspects, like an advertisement of person interpretation: original human is in the same horizontal plane, then gap is more and more big. Why would be more and more big? But the gap is also? I think this one is thinking-mode difference. Remember someone said such a word, foreigners to study hard in order to graduation, while Chinese to study hard in order to enter university. This has the learning system is different, the teacher education students thinking-mode difference. Some people have novel and unique creative thinking, so efficiency quicker than anyone else, the effect is better than everybody else. Thinking mode, especially the unique creative way of thinking, have to grab from baby. In childrens education, Chinese using ShuiJiaoShi, namely, what is it that do what you should do, not what you should do and what should be done. As time passes, fostered not brains habit, because everything has oneself strong back-bone life. Although err finishs STH, also have reason to vindication: daddys mama didnt tell me, I wont! When the child grow to a certain stage, thinking in some extent, has the stereotype, want again to innovation and less than others had a lively ah. As the foundation didnt play the jail, house also shell same. Marx once said, Chinese ancestors was precocious child, and Greek ancestor is normal children. On childrens education about the lack of thinking, and our ancestors related. In early times of Confucius, when Greek ancestor is fantasy beautiful myth, our ancestors had mature rise, have write can let incorrectly can still fabled classic. Of course this is not to say that should abandon our ancestors ahead of his wisdom,

Wednesday, December 4, 2019

Overview of the Synoptic Problem Essay Example For Students

Overview of the Synoptic Problem Essay Should one fully read the opening four Gospels of the New Testament, he or she can find many similar patterns of literature and themes affording much attention to detail and study. This is what someone such as Merriam Webster would define as the Synoptic Gospels.So, what are and how can we explain the differences and similarities among synoptic authors Matthew, Mark, Luke, and the gospel, John? Which Book was written first? To what extent did the Evangelists depend on oral tradition, written sources, or each other? The phenomenon and mystery of these similar but unique Synoptic Gospels has for centuries challenged some of the best minds of academia and the church, stirring up much scholarly controversy; baffling many New Testament Survey students. To completely understand the similarities and differences between these Synoptic Gospels we must first be acquainted with the authors of them; we ought to discern the background of their life, academic qualifications, experiences, literature styles, and occupations. We must also ask the questions: Who? What? When? Where? Why? How?The first very important question Id like to pose is: Who? Who were these authors that challenged our hearts and minds and taught us Jesus life, ministries, and importance?The foremost book of the New Testament is Matthew. It was written by the author, Matthew, to illustrate clearly that the King has arrived. Matthew, a Jew, was very literate. He was a despised tax collector who later changed his life and lived completely for Jesus and became one of His twelve disciples. Matthew directed this Gospel to his fellow Jews c.60-65 A.D. to prove that Jesus is the Messiah and to explain Gods kingdom that He holds in store for all of man. The Jews waited for a leader who had been promised centuries before by prophets. They believed that this leader-the Messiah (anointed one)-would rescue them from their Roman oppressors and establish a new kingdom. As their king, he would rule the world with justice. However, many Jews overlooked prophecies that also spoke of this king as a suffering servant who would be rejected and killed. It is no wonder, then, that few recognized Jesus as the Messiah. How could this humble carpenters son from Nazareth be their king, they thought.But Jesus was the King of all the earth, and it was Matthew (Levi) who took it upon himself (but not alone) to spread the word. Matthew used about 1475 words, 137 of which are words used by him alone of all the New Testament writers. Of these latter 76 are classical; 15 were introduced for the first time by Matthew, or at least he was the first writer in whom they were discovered; 8 words were employed for the first time by Matthew and Mark, and 15 others by Matthew and another New Testament writer. It is probable that, at the time of the Evangelist, all these words were in current use. Matthews Gospel contains many peculiar expressions that help to give decided colour to his style. Thus, he employs thirty-four times the expression basileia ton ouranon; this is never found in Mark and Luke, who, in parallel passages, replace it by basileia tou thou, which also occurs four times in Matthew. Matthew begins his account by giving Jesus genealogy. He then tells of Jesus birth and early years, including the escape to Egypt from the murderous Herod and their return to Nazareth. As you read this Gospel, Matthews mess age sounds clearly: Jesus is the Christ, the King of kings and Lord of lords. The message of Mark was written c.55-65 A.D. and was probably the first Gospel to be written. It was printed to encourage Roman Christians to live closer and steadier to God and to prove beyond a doubt that Jesus is Messiah. He sought to reveal the true person, work, and teachings of Jesus Christ. Mark presents a rapid succession of vivid pictures of Jesus in action-His true identity revealed by what He does, not necessarily by what He says. It is Jesus on the move. Omitting the birth of Jesus, Mark begins with John the Baptists preaching. Then, moves quickly Jesus baptism, temptation in the desert, and call of the disciples. Mark takes us directly into Jesus public ministry. Events moved rapidly toward a climax. The Last Supper, the betrayal, the crucifixion, and the resurrection are dramatically portrayed, along with more examples of Jesus teachings. Through Marks unique style of writing, we view Jesus-m oving, serving, sacrificing, and saving. Character Analysis-Tell Tale Heart EssaySome people question, however, if there is even a synoptic problem at all. It has recently been asked in the title of a provocative and controversial book by Eta Linnemann, (1992), who faults many textbooks for assuming that the interrelationship among the synoptic gospels is documentary rather than oral before establishing that proposition. These are questions that may never be completely answered by humans in the flesh, but later on in Heaven. The words written in the Bible must be dissected carefully, however, so that we may get a better understanding of the meaning of their writings. Such as your example you so used in class about the bank and how it may be interpreted many ways, so are the Words of God. Yet, scholars and literates may not always be correct. Thats why God leaves it to us to determine the meaning of the Bible. Amen, and God bless you. Bibliography:Wenham 1992 John Wenham, Redating Matthew, Mark Luke: A Fresh Assault on the Synoptic Problem (Downers Grove, Ill.: Intervarsity, 1992). Robertson 1992A.T. Robertson, M.A., D.D., LL.D., LITT.D, A Harmony of the Gospels for Students of the Life of Christ (Harper Row, Publishers, Incorporated, 1992)Stevens and Burton 1932William Arnold Stevens and Ernest De Witt Burton, A Harmony of the Gospels for Historical Study (Charles Scribners Sons, New York, 1932)Stonehouse 1963Ned B. Stonehouse, Origins of the Synoptic Gospels, (William B. EerdmansPublishing Company, Grand Rapids, Michigan, 1963)Heim 1947Ralph D. Heim, A Harmony of the Gospels for Students (Fortress Press, Philadelphia, 1947)Linnemann 1992, ET 1992 Eta Linnemann, English trans. by Robert W. Yarbrough, Is There a Synoptic Problem: Rethinking the Literary Dependence of the First Three Gospels (Grand Rapids, Mich.: Baker Books, 1992). Appleton 1910Robert Appleton, The Catholic Encyclopedia, Volume IX (Robert Applet onCompany, 1910)Koester 1990 Helmut Koester, Ancient Christian Gospels: Their History and Development (Philadelphia: Trinity Press Intl, 1990). Farmer 1994 William R. Farmer, The Gospel of Jesus: The Pastoral Relevance of the Synoptic Problem (Louisville, Ky.: Westminster/John Knox, 1994).

Thursday, November 28, 2019

Dorian Grey Review Essays - The Picture Of Dorian Gray, Films

Dorian Grey Review In the novel The Picture of Dorian Grey homosexuality is an important aspect of the novel, and the book deserves credit as a pioneering depection of homosexual relationships in serious English fiction. The depection of homosexualt\ity in the book is undoubtedly shaped by Wilde's personal ambivalences toward his own sexuality which is found expressed both in idealized love affairs and in liaisions with prostitutes. It is important to stress that the novels primary intrest is literaty rather than biographical, and that Wilde hints at homosexuality rather than expresses it directly. Homosexual readers would certainly have responded to the book's under current of gay feeling, and may have found the very name Dorian suggestive of Greek homosexuality, since it was the Dorian tribesman who allegedly intorduced homosexuality into Greece as part of their military regimen. Wilde purposely leaves the exact nature of the sins of Dorian Grey mysterious and vague, suggested but not defined. Wilde's attitude toward homosexuality in the novel may best be seen in his portrayal of Basil Hallward. Hallward is the character mast clearly defined as homosexual, and it is significant that he is presented as the most morally sensitive character as well. His love for Dorian seems altogther noble, especially in contrast to the blandishments of Lord Henry, his rival for the young man's affection. In the triangle formed by the competition of the two older men for the attention of the beautiful boy, Basil represents an idealized, platonized homosexuality, linked to a long tradidtion of art and philosophy. Wilde conceives of Basil's homosexual love for Dorian as something positive but dangerous, an emotion that inspires guilt and fear: measures , respetively, of the internal and external condemnations brought to bear against homosexuality. In the end it seems that it is Basil homosexual love for Dorian that ultimately leads to the destruction of himself. He comes to Dorian to confront him about roumors of his curroption and pleading with him to deny the charges. He is then taken to the picture and in horror he begs Dorian to pray. He says ?I worshipped you too much, and I am punished. You worshiped yourself too much.? Overcome with rage and realization Dorian stabs Basil in the head with a knife, in order to free himself of the excruciating confrontation of reality. Book Reports

Sunday, November 24, 2019

Free Essays on The Family Life Of A Woman In The Classical, Medieval And Early Modern Periods

The Family Life of a Woman in the Classical, Medieval and Early Modern Periods In the classical, medieval, and early modern periods a women’s identity revolved primarily around her family and her role as a daughter, wife and mother. Women were continually instructed that their social worth resided above all else in their practice of these roles which led to the exclusion of almost any other role. This paper discusses these roles of women throughout history, highlighting their separate and inferior status in a male-oriented society. It outlines the transformation of these roles from the classical, medieval, and the early modern periods. As young girls, women were taught that the society required the spheres of men and women to remain distinct; the man was more suited to labor outside of the family sphere, the woman, within. In many ways, this tradition gave to women dominion over the spiritual heart of both house and family. As young girls they were taught to stay home and help their mothers with the housework. Xenophon, an Athenian aristocrat who was very interested in Spartan life, mentions in â€Å"The Spartan Constitution† that with the exception of Spartan girls, young girls in other Greek states were brought up in a way that would prepare them to become mothers. He writes, â€Å"In other states the girls who are destined to become mothers are brought up in the approved fashion† (Xenophon 49). Lynn Hunt describes in his book, The Making of the West: People and Cultures, that in the household, the father held an awareness of power over his children. He states â€Å"by law the father possessed the patria potestas (power of the father) over his children† (Hunt et al. 161). Authorities such as this enabled fathers to make many decisions for their children, especially their daughters. Fathers during the Renaissance often sent their daughters to a convent to become nuns. This was because he was responsible for providi... Free Essays on The Family Life Of A Woman In The Classical, Medieval And Early Modern Periods Free Essays on The Family Life Of A Woman In The Classical, Medieval And Early Modern Periods The Family Life of a Woman in the Classical, Medieval and Early Modern Periods In the classical, medieval, and early modern periods a women’s identity revolved primarily around her family and her role as a daughter, wife and mother. Women were continually instructed that their social worth resided above all else in their practice of these roles which led to the exclusion of almost any other role. This paper discusses these roles of women throughout history, highlighting their separate and inferior status in a male-oriented society. It outlines the transformation of these roles from the classical, medieval, and the early modern periods. As young girls, women were taught that the society required the spheres of men and women to remain distinct; the man was more suited to labor outside of the family sphere, the woman, within. In many ways, this tradition gave to women dominion over the spiritual heart of both house and family. As young girls they were taught to stay home and help their mothers with the housework. Xenophon, an Athenian aristocrat who was very interested in Spartan life, mentions in â€Å"The Spartan Constitution† that with the exception of Spartan girls, young girls in other Greek states were brought up in a way that would prepare them to become mothers. He writes, â€Å"In other states the girls who are destined to become mothers are brought up in the approved fashion† (Xenophon 49). Lynn Hunt describes in his book, The Making of the West: People and Cultures, that in the household, the father held an awareness of power over his children. He states â€Å"by law the father possessed the patria potestas (power of the father) over his children† (Hunt et al. 161). Authorities such as this enabled fathers to make many decisions for their children, especially their daughters. Fathers during the Renaissance often sent their daughters to a convent to become nuns. This was because he was responsible for providi...

Thursday, November 21, 2019

Mass Spectrometry Essay Example | Topics and Well Written Essays - 500 words

Mass Spectrometry - Essay Example The first step involves production of ions of the compound by electron ionization. Each product ion is generated from the molecular ion. The result results are then displayed in a plot of a graph of ion abundance against mass to charge proportion. The ions give information concerning the structure and nature of their original molecule. However, the spectrum of a molecular ion appears at a greater value, which gives the total molecular mass of the substance. Mass spectrometry instrument consist of various components, the detector system that detects ions and record relative abundance of every compound, ion source, which produce gaseous ions and analyser, which resolve ions into their respective mass components. In addition, a computer is also required to monitor and control the instrument, get and manipulate data then use it to compare spectra. With the help of these components, a mass spectrometer can perform various processes. This includes, separating ions in accordance to the ratio of their mass to charge, producing ions from the compound, which is done in the ionization source, fragmenting and analysing ions, processing signals from detector, which are then transmitted to computer system and control the instrument via feedback and detect the ions from the last analyser and measure their abundance. This can be done using the detector, which converts the ions to electrical signals. Mass spectrometry has several advantages compared to the other analytical techniques used. It is highly accurate, can be coupled with liquid chromatography to separate samples further, and has a large mass range, fast, auto runs with sampler or direct injection. On the other hand, it has some drawbacks like it is complicated spectra, salts drown signal which takes more time to filter from the machine, a high intensity peak can eclipse smaller intensity peaks, fine tuning work. In conclusion, although Mass